I trained as an electrical engineer at FER and spent eighteen years in the betting industry, where pricing decisions had real financial consequences.
I started building online in 1999, long before social media, modern website builders, or AI tools. Since then, I've worked across affiliate marketing, online communities, email, content, digital products, and business software.
When modern AI development tools arrived, I started using them to build working applications rather than presentations about what AI might do.
The first project that proved the model was a warehouse system for a real Croatian company. It replaced a manual process and is still used in the business.
I've now shipped more than 30 tools for clients and my own projects. That experience taught me that the goal is not more software. It is the right focused tool connected to a real problem, market, and business model.
If you have a repeated business headache, a valuable customer question, a useful idea that has never been finished, or simply the desire to build something people will pay for, I'll help you find the right next step.